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While working on its Custom MVP app, every startup would have its KPI metrics. Below, you can find some that you would need to take into account on the customer’s side to get to the scaling stage.
The most important KPI for any startup that has its Custom MVP app developed consists of:
- Blended CAC;
- Paid CAC.
With these 2 variables, you would be able to see the pricing of attractingcustomers to your Custom MVP app while scaling.
The increase of MAU can be:
- Product Update;
- Re-activation of email Marketing or Push Notifications;
- Re-activation of email Marketing or Push Notifications;
Keep your strategy fresh and mix all that to make your MAU grow on a monthly basis.
Sort out the money each customer can spend during their lifetime in your Custom mobile app. We will take into account both: Historical LTV and Predictive LTV to see where we need to move with your Custom MVP app
It is as simple as snow. That’s your time frame to attract new users to your Custom MVP app. Our main aim here is to increase the Customer Churn Rate in your Custom Mobile app.
Nearly like in any business, Revenue KPIs are the main topic for Investors. Here are the main points you would need to target in your Custom MVP app to make your investors happy.
The ARPU in your Custom MVP app will dictate your growth strategy in many ways. For example, with low ARPU, you won’t be able to scale, and it is better to target on re-working your customer persona. Your ARPU will dictate your growth strategy in many ways.
The main point in Revenue Churn Rate is to segment numbers based on reasons. In this case, it would be much easier to deal with the Product-Market Fit of your Custom MVP app.
The success of your startup is here. Simply, compare the numbers in your Custom MVP app for the previous month with the current one.
This is another variable your investors will be checking monthly in your startup. These numbers would allow you to detect your actions and their impact. And sure, the growth of these numbers is the aim of any Custom MVP app.
Extra Features; The best option to sort out features you need to have in is user-driven choices. This could be a/b testing, voting-based features, and so on.
Extra Platforms; As a rule, successful startups are launching a single platform for the Custom MVP Stage. Once the Custom MVP App is developed, validated, and tested startups are deciding to scale on other platforms. That could be an alternative mobile or web platform, SmartWatches, SmartTV, adding IoT, etc.
Extra Markets; Here we can have a wide range of options. The great sample here could be Uber. Once they got success in their market with their own Custom MVP mobile app, they moved to other markets with Uber Eats, Uber Freight & Uber Delivery.
The main point with any approach is to remember about analytics. You need to know your user better than they are. Sure, the majority of your analytics needs to be hidden to keep users using your app. But that’s life if you are after success.
As a rule, the iOS platform is launched in the next cases:
- As a first platform for:
- UK, USA, & Canada;
- Scandinavian countries;
- Israel & UAE;
- Japan; and
- Australia.
- if you are targeting a wealthy audince.
- In terms of scaling tactics.
As a rule, the Android platform is launched in the next cases:
- As a first platform for:
- Western Europe;
- Asian countries;
- Post Soviet Union Countries;
- Latin America; and
- African countries.
- In terms of scaling tactic
- Targeting below middle-class users.
- If the app is related to the professional sphere (where users need a keyboard, i-net surfing, etc);
- In terms of scaling tactic once other platforms are generating profit;
Otherwise, it would be hard for you to attract users, but there is always a place for test.
For the last 5+ years, we’ve sorted out the most common topics and issues that any startup face. Based on this, we are pleased to share some cornerstone topics with you. p.s. don’t forget to subscribe and receive new topics.
Instead of staying on eCommerce model you can consider moving to a marketplace business model.
In this article, we’re going to look at what SaaS is, the benefits of developing this type of software.
The next step is to think about how you are going to make money from it.